Tom Hofmann is advertising photographer, graphic designer and visual artist. He lives and
works in Vienna, Austria/Europe. His photography centers on the erotic, including fetish and
Although experimental and conceptual images excite him, “everyday” themes are just as intriguing
for him. He envisions his work as extracted frames from a movie, chosen to dramatize the intensity
of the moment presented. His work is captured in a way that allows for single frames to stand
alone and speak for themselves but also for combined frames to come together and bring a new perspective through the story being shown.
Tom Hofmann became interested in photography at a young age because his father was a
photographer who filled the majority of his life with all things related to cameras and film.
Hofmann recalls empty film cartridges at home being everywhere; eventually they became his
beloved toys. He received his first camera, a Konica C35 EF3, at the age of twelve. From that
moment on, his passion began to sprout from the seed of his childhood fascination. Hofmann’s
commitment to his hobby grew in his teenage years, when he spent increasingly large amounts of
time in his father’s studio and darkroom.
Hofmann began an apprenticeship at the age of 16 with a professional photo lab which helped
develop and hone his technical photography skills. After finishing his apprenticeship, he began
working in his father‘s studio. From this point on, he had the full studio at his disposal for his artistic
work. Polaroid and Fuji film soon became a part of his film repertoire, although at the time, they
were used just for proofing lighting and composition.
In 1995 Hofmann gave digital photography a try. At first he was fascinated - but he soon found
that he was losing his sense of joy for photography. His digital work seemed to him artificial; film
shooting and development with their magical aura were abruptly lost. Digital photogrpahy and
post-processing led him into advertising and graphic design, still his principal activities today.
More and more, however, he felt he had lost his ability to pursue artistic activities due to his
diminishing leisure time and his daily work as an art director.
In 2011 Hofmann discovered Impossible Project instant films: again he felt his artistic instinct had
been ignited. He purchased an SX-70 Model 3 with a couple of packs of instant film and began
his experimentation. His wife acted as his muse and major encourager for resuming his artistic
interests. In the Summer of 2012 Hofmann planned his first artistic photo shoot: analog film was
back in his life.
He has shown his work in various exhibitions, has been featured in the book „Raw Beauties –
A Polaroid Project“, in Magazines (PRYME, Séparée) and a number of times in „Photodarium“
(a tear-off calendar that reveals a new instant photo each day).
2003: Joint Exhibition > WUK Vienna
10/2012: Participant > iso600 Festival della Fotografia Istantanea Milano
02/03-2013: Participant > 8×10 Selección - Impossible Project Space Barcelona
05/2013: Participant > MIA Milan Image Art Fair
06/2014: Participant > Raw Beauties | A Polaroid Project > Wanrooij Gallery, Amsterdam
11/2014: Participant > fotofever art fair > Carrousel du Louvre, Paris
03/2015: Solo Exhibition > III. viennese rope festival > Ottakringer Brauerei, Vienna
2012: Participant > Poladarium, a tear-off calendar that reveals a new
instant photo every day (ISBN: 978-3-942831-17-8)
2013: Participant > Poladarium, a tear-off calendar that reveals a new
instant photo every day (ISBN: 978-3-942831-34-5)
2014: Participant > Raw Beauties | A Polaroid Project (ISBN: 978-3-936165-50-0)
2015: Participant > Poladarium, a tear-off calendar that reveals a new
instant photo every day (ISBN: 978-3-944721-06-4)
2015: Participant > PRYME Magazine, Issue #4, www.prymemagazine.com/shop/
2015: Feature > Séparée Magazine, Issue #6, www.separee.com
2016: Participant > Poladarium, a tear-off calendar that reveals a new
instant photo every day (ISBN: 978-3-944721-38-5)
2016: 12-page couple photo series > Séparée Magazine, Issue #9, www.separee.com
2017: Participant > Poladarium Private, a tear-off calendar that reveals a new erotic
instant photo every day (ISBN: 978-3-944721-69-9)